Lendify Home Loans LLC
Privacy Policy
Lendify Home Loans LLC ("we", "our", "us", or "the Company") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or use our mortgage services.
1. Information We Collect
Lendify Home Loans LLC collects several types of information:
Personal Information:
- Contact information (name, address, phone number, email address)
- Financial information (income, employment history, assets, debts)
- Government identifiers (Social Security number, driver's license)
- Credit and background information
- Property and loan information
Technical Information:
- IP address and device identifiers
- Browser type and operating system
- Website usage data and analytics
- Cookies and tracking technologies
2. How We Use Your Information
Lendify Home Loans LLC uses your information to:
- Process and evaluate mortgage loan applications
- Verify your identity and creditworthiness
- Communicate with you about loan products and services
- Comply with federal and state regulatory requirements
- Improve our website and customer experience
- Prevent fraud and maintain security
3. Information Sharing and Disclosure
Important: Lendify Home Loans LLC does NOT sell your personal information.
We may share your information with:
- Licensed loan officers and mortgage professionals
- Credit reporting agencies and verification services
- Loan underwriters and processing partners
- Government agencies as required by law
- Service providers who assist with our operations
California Residents - Your Privacy Rights
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information. Lendify Home Loans LLC provides the following rights:
- Right to Know: Request information about data collection and sharing
- Right to Access: Obtain a copy of your personal information
- Right to Delete: Request deletion of personal information
- Right to Correct: Request correction of inaccurate data
- Right to Opt-Out: Opt out of targeted advertising or data sales
- Right to Non-Discrimination: Equal service regardless of privacy choices
4. Data Security and Protection
Lendify Home Loans LLC implements industry-standard security measures including:
- SSL encryption for data transmission
- Secure servers and firewalls
- Regular security assessments and updates
- Employee training on data protection
- Compliance with Gramm-Leach-Bliley Act (GLBA) Safeguards Rule
5. Additional Information
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience and analyze website performance. You can control cookie settings through your browser preferences.
Children's Privacy
Lendify Home Loans LLC services are intended for adults 18 years and older. We do not knowingly collect personal information from children under 18.
Policy Updates
This Privacy Policy may be updated periodically. The most current version will always be available on our website with the effective date clearly displayed.
Equal Housing and Fair Lending
Lendify Home Loans LLC is an Equal Housing Lender. We do not discriminate based on race, color, religion, national origin, sex, marital status, age, disability, or receipt of public assistance income.
Licensing Information
Lendify Home Loans LLC is licensed as a mortgage broker in accordance with applicable state laws.
Accessibility Statement
Lendify Home Loans LLC is committed to ensuring our website is accessible to all users, including those with disabilities. If you experience difficulty accessing any information on this site, please contact us for assistance.
Contact Lendify Home Loans LLC
For privacy-related questions or to exercise your rights:
Phone: (248) 600-5900
Email: info@lendifyhome.com
Address:
880 W. Long Lake Rd, Suite 600
Troy, Michigan 48098
© 2025 Lendify Home Loans LLC. All rights reserved.
This privacy policy was last updated on September 10, 2025